I Fly Toowoomba campaign Takes Flight

25 May 2018

An innovative campaign designed to support the growth of air services to the Darling Downs region launches today.

Some of the region’s peak tourism and business entities such as Tourism Darling Downs, Southern Queensland Country Tourism, the Toowoomba and Surat Basin Enterprise (TSBE) and the Toowoomba Chamber of Commerce have joined forces with Toowoomba Wellcamp Airport for I Fly Toowoomba.

Toowoomba and Surat Basin Enterprise CEO Ali Davenport said air travel was vital
for the success of our region.

“Having the ability to fly directly to Toowoomba from other Australian cities means that business people, investors and tourists can get here quickly and easily,” Ms Davenport said.

Local tourism bosses have also committed to supporting I Fly Toowoomba.

Southern Queensland Country Tourism CEO, Mary-Clare Power suggested that it is important to support air services so that they can grow.

“Make sure you tell others, those visiting you from other regions in particular, about the opportunity to fly direct,” said Ms Power.

Tourism Darling Downs CEO Ruth Wetmore said world class Toowoomba Wellcamp Airport was a game changer – and a gateway - for the region.

“The social and economic impact of this asset translates into spectacular opportunities for all our stakeholders – our residents, farmers, tourists and business communities – providing passenger and freight access across Australia, and From Toowoomba to the World,” said Ms Wetmore.

Toowoomba Chamber of Commerce CEO Ms Jo Sheppard said the connectivity Toowoomba Wellcamp Airport provided the community was a catalyst opening up new opportunities for business growth across our region.

“It is also directly contributing to the liveability of our city positioning Toowoomba as a very attractive place for people to work, live and play,” said Ms Sheppard.

Toowoomba Wellcamp Airport general manager Ms Sara Hales said the airport had received strong community support since it opened and the campaign was designed to encourage ongoing advocacy in the community.

“I Fly Toowoomba is a growing community movement powered by people who believe in our region, and who believe that we deserve great connectivity for our families and our businesses,” explained Ms Hales.

The I fly Toowoomba pledge can be taken by both businesses and individuals through an easy online process on the airport’s website.

A business taking the pledge will benefit from a number of co-operative marketing initiatives alongside the airport and individuals are encouraged to share their From Toowoomba to The World story by uploading a short video.

“Pledge takers can feel proud to be actively embodying the From Toowoomba to The World message. We thank them for standing beside us as we grow air services for the region,” said Ms Hales.

Join the movement at www.wellcamp.com.au where more detailed information is available – just follow the I FLY TOOWOOMBA link from the home page.

“Connectivity is important for our region and air services play a big part in the economic and social growth of the city,” said Ms Hales.

For interviews or further information contact:

Izelle Barnard

Marketing & Communications Officer

Toowoomba Wellcamp Airport

e. izelle.barnard@wellcampairport.com.au