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Toowoomba: Queensland’s best kept secret no more

27 September 2016

Toowoomba_Empire_3 Wellcamp Airport has successfully enabled Toowoomba locals to embark on spontaneous interstate trips for over 22 months now, but it’s time to put Queensland’s best kept tourism secret, the Darling Downs, on the travel bucket list of all Australians.

With over 120,000 inbound seats now on offer annually, over a 1700% increase on previous years, Toowoomba has experienced strong growth in interstate visitation but has plenty of room for future tourism growth.

This year’s Toowoomba Carnival of Flowers has coincided with Wellcamp Airport’s busiest month ever, with record passenger movements throughout September.

With flights from Cairns, Melbourne and Sydney jam packed in the lead-up to this year’s flower festival, new visitors from across the country are experiencing the Toowoomba region’s most vibrant time of year often for the first time.

This comes as no surprise to travel writer Sarah Megginson, who in July 2016 encouraged flower lovers to spring for a trip to Toowoomba’s Carnival of Flowers over Canberra’s Floriade.

“Floriade is still a sensational event, but we think the Carnival of Flowers may just hold the trump card,” said Megginson

“Canberra may lay claim to being the Nation’s Capital, but Toowoomba rightly holds the title of Australia’s Garden City.”

Not just for the gardeners though! The flower-filled city streets of Toowoomba are currently experiencing a renaissance of sorts, with proud Toowoombaites investing passionately into businesses that now line the city’s laneways.

Their hard work has not gone unnoticed with Brisbane’s Urban List writer Phoebe Grealy encouraging readers to make their way to the top of the Range to experience Toowoomba’s funky scene.

“From gigs, to theatre, an international graffiti festival and an epic lineup of new cafes, boutique accommodation and wineries, Toowoomba just put its hand up as the place to be,” wrote Grealy.

“We’ve known for a long time that our region is an amazing place to visit and it’s great that others are finally seeing the Darling Downs that way too,” said Phil Gregory, General Manager of Wellcamp Airport.

“Wellcamp Airport looks forward to continuing to work with our community to help promote our region in new markets.

“We’ve opened the skies and invited the world to experience the Toowoomba Region and all it has to offer.”

Written by Katlin McCullough from Brisbane West Wellcamp Airport to celebrate World Tourism Day

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